Create an equitable strategy for community engagement in all aspects of messaging for vaccine distribution.
- Community integration and engagement are key to ensuring diversity is included in developing appropriate and eﬀective targeted messaging.
Ensure communication and engagement strategies that are inclusive of local businesses, churches, and communitybased organizations.
Educate and communicate the importance of vaccinations through the utilization of trusted people and groups.
- Ensure that communities of color are engaged, included, and educated about COVID-19 and made aware of its true impacts to the communities. Targeted outreach to underrepresented communities of color will involve relationship building through collaboration with intra-community networks and other successful forms of outreach for communities of color that may have high levels of distrust for government oﬀicials.
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