Our Customized Solution

Community integration and engagement are key to ensuring diversity is included in developing appropriate and effective targeted messaging.

Ensure communication and engagement strategies that are inclusive of local businesses, churches, and communitybased organizations.

Marginalized communities will be prioritized in communications to address historical exclusionary practices that have led to decreased participation in COVID-19 inoculations.

Ensure that communities of color are engaged, included, and educated about COVID-19 and made aware of its true impacts to the communities. Targeted outreach to underrepresented communities of color will involve relationship building through collaboration with intra-community networks and other successful forms of outreach for communities of color that may have high levels of distrust for government officials.